Privacy Policy

Overview

This privacy policy describes how Organo Solutions Ltd ("we", "us", or "our") collects, uses, and protects personal information when you use our website, contact us, interact with our services, or when we contact you in a professional or business capacity.

Information We May Collect

We may collect the following types of information:

• Basic analytics data (pages visited, time spent on site, browser type)
• Contact information you provide through our contact form
• Technical information necessary for the website's functionality

Business contact information

We may collect professional contact information about people who work for businesses that may reasonably be interested in our products or services. This may include:

• Name
• Job title or professional role
• Employer or business name
• Business email address
• Business telephone number
• Professional profile or company website
• Publicly available information relevant to your professional role
• Records of our communications with you, including whether you have asked us not to contact you

How We Use Information

Any information we collect may be used to:

• Improve our website and services
• Respond to your inquiries
• Monitor and analyze website usage
• Optimize user experience

Lawful bases

We rely on different lawful bases depending on how and why we use personal information:

• Legitimate interests where necessary to operate, secure and improve our website, respond to business enquiries, and conduct permitted business-to-business marketing.
• Consent where consent is required for optional analytics, advertising cookies or similar technologies.
• Contract or steps before entering into a contract where processing is necessary in connection with services you ask us to provide.
• Legal obligation where we need to process information to comply with applicable law.

Sources of Business Contact Information

We may obtain business contact information from publicly available business sources such as company websites, professional networking sites, industry directories, trade publications, and event or membership directories. We may also obtain it from reputable business-data providers where appropriate.

Business-to-Business Marketing

We may use professional contact information to identify and contact people whose roles are relevant to products or services offered or being researched by Organo Solutions Ltd.

Where permitted by applicable law, we may send targeted business-to-business communications to employees and representatives of companies and other corporate organisations.

Where we process personal information for this purpose without consent, we rely on our legitimate interests in developing our business, identifying potential business customers, introducing relevant products or services, and conducting targeted business-to-business marketing and product validation.

Before relying on legitimate interests, we consider whether the use of the information is necessary and proportionate and balance our interests against your rights and reasonable expectations. We aim to contact only people whose professional role makes the communication reasonably relevant to them.

We do not rely on legitimate interests to send electronic marketing where applicable law requires consent.

Analytics and Cookies

We use analytics services to help us understand how visitors use our website and to improve user experience.

Ahrefs Web Analytics

We use Ahrefs Web Analytics to understand aggregated website usage and page performance. According to Ahrefs, this service does not use cookies or persistent identifiers and does not store personally identifiable information by default.

Ahrefs processes page URLs, referrers, user-agent data, language preferences, and approximate city- and country-level location. It uses IP addresses together with user-agent data to calculate daily unique visitor numbers, but states that raw IP addresses are discarded and never stored and that the daily identifying salt is deleted every 24 hours. Ahrefs also records common interactions such as page views, link clicks, and form-submission events; we do not use this service to collect the contents of form fields.

We use this aggregated information to understand traffic patterns and improve the website. For more information, please read About Ahrefs Web Analytics.

Microsoft Clarity

We use Microsoft Clarity to understand how users interact with our website through session recordings and heatmaps. Clarity collects information including:

• Mouse movements, clicks, and scrolling behavior
• Pages visited and navigation patterns
• Device and browser information
• Session duration and interactions

This data is used for usability analytics to improve our website's user experience. We don't use it to identify you personally. For more information about how Microsoft processes this data, please visit the Microsoft Privacy Statement.

You can opt out of Clarity tracking by visiting https://clarity.microsoft.com/opt-out or by declining cookies on our site.

Note: Microsoft Clarity does not load if you decline optional cookies.

Meta Pixel (Facebook Pixel)

We use Meta Pixel to measure the effectiveness of our advertising and to provide a better experience. The Meta Pixel collects information including:

• Page visits and button clicks
• Browser and device information
• IP address and general location data
• Referral source (how you arrived at our site)

This data helps us understand which marketing campaigns are most effective and improve our advertising. For more information about how Meta processes this data, please visit the Meta Privacy Policy.

You can opt out of Meta advertising by visiting your Facebook Ad Preferences or by declining cookies on our site.

Note: Meta Pixel does not load if you decline optional cookies.

Google Ads

We use Google Ads to measure the effectiveness of our advertising campaigns and reach potential customers. Google Ads collects information including:

• Page visits and user interactions
• Device and browser information
• IP address and approximate location
• Conversion tracking data (e.g., form submissions, contact requests)

This data helps us understand which advertising campaigns are successful and allows us to optimize our marketing efforts. For more information about how Google processes this data, please visit the Google Privacy Policy.

You can opt out of Google Ads personalization by visiting Google Ads Settings or by declining cookies on our site.

Note: Google Ads tracking does not load if you decline optional cookies.

Service Providers

We may use trusted service providers and technology partners in connection with our website and business activities, including providers of website hosting, forms, email, communications, customer relationship management, analytics, advertising, and business-data services. Depending on the service, these providers may process information on our behalf or for purposes described in their own privacy notices. We only share information where appropriate and apply suitable contractual and data-protection safeguards where required.

Future Payment Processing

Paid checkout for our data products is not currently open. If checkout opens, we intend to use Stripe Managed Payments, subject to availability and activation. The checkout will identify the payment provider and merchant of record that apply to the transaction.

Payment details will be entered on a Stripe-hosted checkout. We will not collect or store full card numbers or card security codes. We may receive the contact, order and transaction information needed to deliver the product, provide product support, keep business records and handle refunds. Stripe and the merchant of record identified at checkout will process payment information under their own terms and privacy notices.

International Transfers

Some of our service providers, including providers named in this policy, may process personal information outside the United Kingdom. Where personal information is transferred to a country that is not covered by UK adequacy regulations, we require an appropriate safeguard recognised under UK data-protection law, such as the UK International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, unless a lawful exception applies. You can contact us for more information about the safeguards relevant to your personal information.

How Long We Keep Information

Business prospect information

We periodically review business prospect information and delete or update it when it is no longer relevant or reasonably necessary for the purposes described above.

Where you object to direct marketing or ask us not to contact you, we may retain your email address or other minimal identifying information on a suppression list for as long as reasonably necessary to ensure that your preference continues to be respected.

Data Security

We implement appropriate security measures to protect your information. However, no method of transmission over the internet is 100% secure.

Your Rights

Depending on the circumstances and the lawful basis we rely on, you may have the right to:

• Access your personal information
• Request correction of inaccurate personal information
• Request deletion of your personal information
• Request restriction of processing
• Object to processing
• Request data portability where applicable
• Withdraw your consent at any time where we rely on consent. Withdrawal will not affect the lawfulness of any processing carried out before you withdraw your consent.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you are concerned about how we use your personal information. You can find information about making a complaint on the ICO website.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

Data controller: Organo Solutions Ltd
Company number: 11890340
Registered in: England and Wales
Registered office: 105 Palewell Park, East Sheen, London, United Kingdom, SW14 8JJ
Privacy enquiries: contact@organosolutions.com